The GSMA’s Mobile 360 Europe event took place on 5 September 2013 and explored examples of innovation in connected cities and communities within and beyond the EU. Event attendees discussed how smart public policy can maximise the potential of mobile networks, technologies and services to further contribute to their development.
Mobile 360 Europe brought together policy and industry leaders across verticals and explored opportunities and how a supportive policy and regulatory framework can underpin the development of connected cities and communities, and help the European Union achieve its 2020 growth, innovation, inclusion and sustainability goals.
Mobile 360 Europe featured a Connected City exhibition, key note presentations, including speeches from European Commission Vice-President Neelie Kroes and former GSMA Chairman Franco Bernabè, as well as consecutive thematic sessions focusing on healthcare, energy, transport and entrepreneurship.
A closing CEO panel drew conclusions from the day’s case studies, demonstrations and panel sessions and explored how partnerships across vertical industry sectors and between industry and government can encourage innovation and investment from the private sector as well as building users’ access to, and trust in, services.
11:30 – 11:45Opening Keynote
11:45 – 12:00Keynote: Neelie Kroes, Vice-President of the European Commission
12:00 – 12:05Agenda Review by Emcee David Pringle, Freelance Content Consultant & Editor
12:05 – 12:20Connected City Keynote Case Study
12:20 – 13:15Healthcare in the Connected Community
As healthcare budgets come under strain, remote health monitoring offers an efficient, financially sustainable opportunity to improve patients’ quality of life and health outcomes. But can it really become a trusted complement to established healthcare systems and who should manage it?
Clint McClellan, President, Continua Healthcare Alliance
João Manuel Valente Nabais, President, IDF Europe
Pēteris Zilgalvis, European Commission, DG CONNECT, Head of Unit for Health & Well Being
Dr Bernard Maillet, Vice-Chair of the WG on eHealth, Standing Committee of European Doctors (CPME)
14:15 – 15:10Energy in the Connected City
Smart grids and smart energy monitoring offer a necessary step in evolutionizing the way that Europe produces, consumes and manages energy sustainably. EC, city and industry heads consider the experiences of smart grids today, and how to avoid bottlenecks in delivery for Europe.
Harry van Dorenmalen, Chairman IBM Europe, Chairman ICT Cluster Amsterdam
Philip Lowe, European Commission, Director General of DG ENER
Steve Atkins, Smart Grid Industry Sector Initiative, ABB
Jürgen Hase, VP, Head of M2M Competence Centre, Deutsche Telekom & Chairman, M2M Alliance
15:10 – 16:10Employment and Entrepreneurship in Connected Communities
Smarter environments open up fresh opportunities for EU citizens to innovate, to build new businesses and to create new types of employment. This session offers startling insights into what is already happening and examines policy measures to accelerate employment and entrepreneurship.
Delphine Ernotte Cunci, Deputy CEO, Orange
Jarmo Eskelinen, CEO, Forum Virium Helsinki and President, European Network of Living Labs
Aurore Hochard, Founder, Taskhub
Joanna Drake, European Commission, DG ENTR, Director for SMEs and Entrepreneurship
16:35 – 17:30Transport in the Connected City
Intelligent, integrated multimodal public transport systems are capable of reducing congestion and improving the environment while speeding and simplifying travel for the end user. While outstanding examples and trials exist, what can we do to make smarter transit pervasive through the EU’s cities?
Vernon Everitt, Managing Director of Customer Experience, Marketing & Communications,
Transport for London
Hermann Meyer, CEO, ERTICO-ITS Europe
Mark Major, European Commission, DG MOVE, Clean Transport and Sustainable Urban Mobility
Tommi Nordberg, SVP Government Services, Gemalto
17:30 – 18:30Smart Policy Driving Connected Communities: Closing Keynote Panel
Joined-up policy and regulation can significantly accelerate the creation of connected communities; creating investor confidence for innovation, enhancing interoperability and enabling citizen access and adoption. Hear from leaders in policy and industry as they take the connected city and community forwards.
Anne Bouverot, Director General, GSMA
Jon Fredrik Baksaas, President and CEO, Telenor Group
Anthony Whelan, European Commission, DG CNECT
Christian Salbaing, Deputy Chairman, Hutchison Whampoa (Europe) Limited
18:30 – 21:00Cocktail Reception Welcome and Walking Dinner in the Connected Living Showcase, hosted by Mobile World Capital Barcelona
Opening keynote presentations by:
Neelie Kroes, European Commission Vice-President
Franco Bernabè, Past Chairman, GSMA
Xavier Trias i Vidal de Llobatera, President Mobile World Capital Barcelona Foundation and Mayor of Barcelona
A host of other high-level speakers included:
- Steve Atkins, Smart Grid Industry Sector Initiative, ABB
- Clint McClellan, President, Continua Health Alliance
- Dr Bernard Maillet, Vice-Chair of the WG on eHealth, Standing Committee of European Doctors (CPME)
- Dr. Hermann Meyer, Chief Executive Officer, ERTICO – ITS Europe
- Anthony Whelan, European Commission, DG CNECT
- Philip Lowe, Director General of DG Energy, European Commission
- Joanna Drake, European Commission, DG ENTR, Director for SMEs and Entrepreneurship
- Pēteris Zilgalvis, European Commission, DG CONNECT, Head of Unit for Health & Well Being
- Mark Major, European Commission, DG MOVE, Clean Transport and Sustainable Urban Mobility
- Jarmo Eskelinen, CEO, Forum Virium Helsinki and President, European Network of Living Labs
- Tommi Nordberg, SVP Government Services, Gemalto
- Anne Bouverot, Director General, GSMA
- Christian Salbaing, Deputy Chairman, Hutchison Whampoa (Europe) Limited
- Harry van Dorenmalen, Chairman, IBM Europe
- João Manuel Valente Nabais, President, IDF Europe
- Jürgen Hase, VP, Head of M2M Competence Centre, Deutsche Telekom & Chairman, M2M Alliance
- Delphine Ernotte Cunci, Deputy CEO, Orange
- Aurore Hochard, Founder, Taskhub
Connected Living Showcase
Leaders in Connected Living showcased products and services that will drive efficiencies and enhance experiences in healthcare, transport, education and across smart cities. The showcase included the mHealth Grand Tour, Mobile World Capital Barcelona, Deutsche Telekom and IBM, Telecom Italia, Samsung and the GSMA.