DUBAI’S MOBILE EVENT OF THE YEAR

The Mobile 360 Series-Middle East conference was held 21-22 October, 2013, co-located with GITEX at the Dubai World Trade Centre in Dubai, United Arab Emirates. This regional conference offered leaders in the mobile industry a platform to meet and discuss the key issues specific to the Middle East market.

Attendees of m360-ME also received a complimentary pass to GITEX, the region’s largest ICT event incorporating Gulfcomms which focuses on telecoms.  Launched in 1981, GITEX serves as the ICT business gateway to the Middle East, North Africa and South Asia Region.

Agenda

Over the two days of m360-ME, thought leaders and industry experts from the most influential companies within the expanding mobile value chain addressed the most important topics in mobile through visionary keynote presentations, thought-provoking interviews and interactive panel sessions.

In a new conference format, shorter sessions were created with no more than three speakers to allow the inclusion of additional topics and to provide more opportunities for delegates to view content at the event.

The agenda focused on three broad themes: mobile broadband, connected living, and the economic and social benefit of mobile.

Day One

09:00 – 10:30Keynote 1: State of the Industry: A View from the Top

Mobile now contributes around 6% annually to the economy in the Middle East and North Africa. The region is the second-fastest growing telecoms market globally after Sub-Saharan Africa and is expected to have more mobile-only internet users that North America by 2015. But there are many challenges and opportunities ahead as the industry focuses on maintaining and growing the benefits it brings to the region. In this session, senior industry figures discussed the strategic issues facing the industry in ensuring that it continues to thrive in an era of mobile broadband networks and services, disruptive services challenging the status quo, and the rise of vertical industries.

Moderator & Welcoming Address:
Anne Bouverot, Director General, GSMA

Keynote Speakers:
Ahmad Julfar, Group CEO, Etisalat
Nasser Marafih, Group CEO, Ooredoo

11:00 – 12:00Keynote 2: Success Factors for Mobile Broadband

With some operators forecasting mobile data traffic to grow nearly 130% year-on-year to 2015, the development of successful mobile broadband services is crucial to the next phase of growth for the industry. Industry leaders asked how mobile broadband is contributing to operator revenue growth, and discussed and debated the constituents of a profitable mobile broadband strategy. Where should the priorities lie when planning new services – network reliability and speed? Or more customer-focused concerns such as pricing or customer service?

Moderator:
Justin Springham, Managing Editor, Mobile World Live, GSMA

Keynote Speakers:
Osman Sultan, CEO, du
Anders Lindblad, President Region Middle East, Ericsson

13:30 – 14:15Leadership Forum - Making the Most of Network Assets (invitation only)

3G networks are now available in all but a few markets in the Middle East and North Africa, with penetration in the region as a whole reaching 21% in 2012. But with spectrum availability at a premium, and with Deloitte expecting consumer and business demand for data services to increase 20-fold between 2015 and 2025 even without further spectrum release, how can operators meet demand for next-generation services with current-generation networks? In this session, executives from the mobile industry considered the issues around and the solutions to making the most of existing network assets.

Moderator:
Dan Warren, Director of Technology, GSMA

Speakers Included:
Asif Aziz, Group Director Marketing Products and Propositions, Expresso Telecom
Muhammad Atif Jamil, Director of Mobile Broadband Solutions, Middle East Region, Huawei
Haitham Al Kharusi, Vice President, Consumer Business Unit, Omantel

14:15 – 15:00Leadership Forum - Network Evolution: From 3G to LTE (invitation only)

4G networks are beginning to appear across the region, as operators seek to meet demand for services that require technology beyond what is possible with their existing 3G infrastructure. LTE rollout has also been given a boost in the Middle East by the governments and regulators who are, with the support of local operators, placing next-generation networks at the centre of their national broadband strategies, with attendant targets coverage. So, as many countries in the region begin to see the first rollouts of LTE networks and the pressure is on to reach government targets, focus is falling on how to efficiently and effectively manage deployment. How can operators balance delivering on the promise of improved user experience with ensuring positive return on their LTE investment? In this session, expert speakers offered valuable insight and advice on best practice for moving to LTE.

Moderator:
Dan Warren, Director of Technology, GSMA

Speakers Included:
Sammy Boakye, COO, Azqtel
Mr. K Miyahara, Corporate Chief Engineer, Mobile Network Operations, NEC
Sacha Dudler, Advisor Group CEO, Strategic Operations, Saudi Telecom Company

15:30 – 16:15Leadership Forum - Transitioning to Profitable Data Services(invitation only)

Revenue growth from core voice and messaging services is slowing, or even declining, for most operators as many markets reach saturation. Ovum forecasts that, although revenues will grow 1.9% per year between 2012 and 2017, operators in the Middle East will see voice revenues decline during this period due to increasing competition from both traditional and internet-service players. Operators in the region must now seek to bridge the gap by unlocking new revenue from their existing subscriber base, which essentially means offering extra value via data plans services. Experts showcased examples of and discussed how to transform business from voice to data.

Moderator:
Dan Warren, Director of Technology, GSMA

Speakers Included:
Lars Fjeldsoe-Nielsen, Head of Mobile, Dropbox
Dany Sammour, Principal, Booz & Company

16:15 – 17:00Leadership Forum - Developing the Content Ecosystem(invitation only)

The staggering volume and diversity of content now available via the mobile channel globally reflects mobile’s growing importance as a second, and in many cases first, screen for consumers. Since 2011, the Middle East has seen a significant number of local and international content companies setting up offices in the region to capitalise on the swift uptake of mobile broadband. But the ecosystem supporting the content has not matured as quickly as the appetites of the people consuming it, so there still remains a lot of value to be harnessed. In this session, senior industry figures addressed the opportunities and challenges in ensuring a profitable and long-standing mobile content ecosystem.

Moderator:
Dan Warren, Director of Technology, GSMA

Speakers Included:
George Held, VP, Commerce, Etisalat
Dr Ruchi Dass, CEO, Health Cursor
Gilles Fayad, Director, Technical Marketing, Qualcomm

Day Two

09:30 – 10:30Keynote 3: Future of Communications

With voice and messaging services no longer the sole preserve of operators, traditional business models need a boost. The addition of value added services however presents operators and the wider mobile ecosystem with new opportunities to capitalise on the growth of smartphones and high speed mobile networks in the Middle East. Mobile payments, transfers and other kinds of financial transactions as well as applications in the machine-to-machine space are just some services taking advantage of mobile technologies to, in some cases, leapfrog existing infrastructure. How will these new services offset the loss of traditional revenue streams and what will the future communications landscape look like?

Moderator:
Justin Springham, Managing Editor, Mobile World Live, GSMA

Speakers Included:
Bob Cai, VP, Wireless Network Marketing, Huawei
Aaron Oliver, Head of Emerging Payments, Middle East and Africa, Mastercard

11:00 – 11:45Connecting Cars

As consumers increasingly seek in-car access to real-time traffic information, as well as news and entertainment services, and governments call for cars to be equipped with systems that can automatically alert emergency services in the event of an accident, automotive has become one of the biggest market opportunities for connected-living services. In fact, the global market for connected cars will be worth €39 billion in 2018 up from €13 billion in 2012 according to forecasts from research firm SBD. Speakers in this session showcased and debated the best practices for achieving this potential and bringing successful mobile auto services to market.

Moderator:
Hasan Sandila, Senior Analyst, IDC

Speakers Included:
Sanjay Khatri, Global Director, Product Marketing, Jasper Wireless
Angus MacCormick, Middle East Director, Procera Networks
Adnan Abu-Dayya, Executive Director (CEO), Qatar Mobility Innovations Center (QMIC)

11:00 – 11:45Mobile Economy and Society

Personal, always on and always connected – features that have put the mobile device at the centre of social movements across the world. Mobile is becoming a fundamental tool for many governments in the Middle East and North Africa as they aim to strengthen local economies through widening political engagement, promoting active citizenship and improving access to education, as well as helping to improve productivity and create employment. In this session, industry leaders shared innovative uses for mobile in the societal sphere, and debated the opportunities and challenges for mobile in helping achieve civic targets.

Moderator:
Matthew Reed, Principal Analyst, Middle East & Africa, Informa Telecoms & Media

Speakers Included:
Sheikha Al Sudairy, Chief Projects Officer, Al-Nahda Philanthropic Society for Women
Cynthia Gordon, Group Chief Commercial Officer, Ooredoo

11:45 – 12:30Innovating for Health

mHealth is moving out of its infancy. The potential of mobile to support health systems and improve health outcomes is now largely acknowledged but potential alone is not enough to realise the long-term benefits of mHealth. The next stage for mHealth must be to build scaled and commercially sustainable solutions that address the requirements of the multiple stakeholders across both healthcare and mobile. And in an age of growing concern about the increasing costs of managing chronic disease, the need to get effective mobile healthcare services to market has never been greater.  This session discussed the latest advances in mobile health.

Moderator:
Hasan Sandila, Senior Analyst, IDC

Speakers Included:
Professor K Ganapathy, President, Apollo Telemedicine
Santanu Biswas, Director, eHealth Services, du
Dr Ruchi Dass, CEO, Health Cursor

11:45 – 12:30Strategies for Serving the Youth Demographic

With 60% of the region under the age of 30, understanding and serving the needs of the youth demographic is critical to success for anyone working in mobile in the Middle East and North Africa. From employment to entertainment, what are the demands and expectations of the youth in the region and how are companies in the mobile industry responding to these needs? In this session senior executives from the mobile industry outlined the challenges and opportunities in targeting younger customers, and discussed how the industry can best address them.

Moderator:
Matthew Reed, Principal Analyst, Middle East & Africa, Informa Telecoms & Media

Speakers Included:
Jaikrishnan Hari, Director, Customer Care Solutions, Redknee
Dr. Tarik Yousef, CEO, Silatech
Noah Chancellor, Advisor, STC
Zaid Alothman, Zain Kuwait

14:00 – 14:45What’s Hot in Mobile Commerce?

Mobile commerce, including mobile wallets and payment apps, is currently benefiting – or suffering, depending on your point of view – from the burgeoning interest and activity of established players from the financial and mobile markets, as well as a slew of new entrants. According to Juniper Research, mobile payments worldwide will reach $1.3tn annually by 2017, driven by remote purchases and NFC transactions. But consumer behaviour is also evolving at pace and the business models behind the technology must evolve equally quickly to ensure the market can take full advantage of demand for mobile commerce services. Experts in mobile commerce joined this session to showcase up and coming mobile commerce services, and discussed how to ensure their value for the industry.

Moderator:
Andre Popov, Partner, Peppers & Rogers Group

Speakers Included:
Ali Asgharzadeh, Chief Commercial Officer, Etisalat Afghanistan
Sanjiv Purushotham, Head of Mobile, MEA, MasterCard
Andrew Hanna, Chief Commercial Officer, Viva Bahrain

14:00 – 14:45Extracting the Benefit from Big Data

Networks are increasingly more than just a way to deliver valuable services – they are themselves becoming a key way to add value to services. Smarter networks and increased data usage are providing operators with ever more intelligence concerning their customers and their network assets, which in turn is providing enormous opportunity for new and optimised revenue streams. How are operators taking advantage of this big data and what possibilities does the data revolution hold for the mobile industry? In this session, senior figures discussed the value of big data for mobile.

Moderator:
Matthew Reed, Principal Analyst, Middle East & Africa, Informa Telecoms & Media

Speakers Included:
Ben Parker, Principal Technologist, Guavus
Igor Leprince, SVP, Middle East & Africa, Nokia Solutions and Networks

14:45 – 15:30Spotlight on NFC in Commerce

Momentum is building in the NFC ecosystem. According to research firm Strategy Analytics, almost 1.5 billion SIM-based NFC handsets will be sold between 2010 and 2016, which will support transactions of more than $50 billion globally over the same period. Furthermore, according to Berg Insight, the deployment of NFC ready point-of-sales terminals worldwide is set to expand dramatically in the next few years, with numbers growing from 6.7million in 2012 to 44.6 million in 2017. With the uses for NFC in commerce spanning ticketing, payments, couponing and more, what does a successful NFC service look like? How can the industry ensure that NFC reaches its potential?

Moderator:
Paul Black, Director of Telecoms, Middle East & Africa, IDC

Speakers Included:
Dadkarim Mulla, Co-Founder & CEO, Amodoria
Dr. Mike Kivi, Regional Sales Director, MEA, Oberthur
Hakan Tatlici, Senior Product Manager, Turkcell Wallet

14:45 – 15:30Future Cities, Smarter Living

Mobile networks will be central to the delivery of the digital services that will help those 5 billion citizens forecasted to live in the world’s cities by 2030 live healthier, safer and more sustainable lives. Projects such as Masdar City in the UAE show how a ubiquitous communications structure, one capable of real-time analytics and response, will help with everything from reducing emissions to saving money on household bills. In this session, experts at the forefront of this transformation discussed mobile’s contribution to the future of the city.

Moderator:
Matthew Reed, Principal Analyst, Middle East & Africa, Informa Telecoms & Media

Speakers Included:
Patrik Regardh, Head of Strategic Marketing, Ericsson
Cyril Anand, Assistant Director Business Development Support ICT Business Development, Ooredoo
Ziad Matar, Head, Middle East & Central Asia, Qualcomm

Speakers

Opening keynote presentations by:
Anne Bouverot, Director General, GSMA
Osman Sultan, CEO, du
Anders Lindblad, President, Head of Region Middle East and East Africa, Ericsson
Ahmad Julfar, Group CEO, Etisalat
Bob Cai, VP, Wireless Network Marketing, Huawei
Aaron Oliver, Head of Emerging Payments, Middle East and Africa, MasterCard
Dr. Nasser Marafih, Group CEO, Ooredoo

A host of other high-level speakers included:

  • Sheikha Al Sudairy, Chief Projects Officer, Al-Nahda Philanthropic Society for Women
  • Dadkarim Mulla, Co-Founder & CEO, Amodoria
  • Professor K Ganapathy, President, Apollo Telemedicine
  • Sammy Boakye, COO, Azqtel
  • Dany Sammour, Principal, Booz & Company
  • Lars Fjeldsoe-Nielsen, Head of Mobile, Dropbox
  • Santanu Biswas, Director, eHealth Services, du
  • Patrik Regardh, Head of Strategic Marketing, Ericsson
  • George Held, VP, Commerce, Etisalat
  • Ali Asgharzadeh, Chief Commercial Officer, Etisalat Afghanistan
  • Asif Aziz, Group Director Marketing Products and Propositions, Expresso Telecom
  • Dan Warren, Senior Director of Technology, GSMA
  • Justin Springham, Managing Editor, Mobile World Live, GSMA
  • Ben Parker, Principal Technologist, Guavus
  • Dr. Ruchi Dass, CEO, Health Cursor
  • Muhammad Atif Jamil, Director of Mobile Broadband Solutions, Middle East Region, Huawei
  • Paul Black, Director of Telecoms, Middle East & Africa, IDC
  • Hasan Sandila, Senior Analyst, IDC
  • Matthew Reed, Principal Analyst, Middle East & Africa, Informa Telecoms & Media
  • Sanjay Khatri, Global Director, Product Marketing, Jasper Wireless
  • Sanjiv Purushotham, Head of Mobile, MEA, Mastercard
  • K. Jay Miyahara, Corporate Chief Engineer, Mobile Network Operations,  NEC
  • Igor Leprince, SVP, Middle East and Africa, Nokia Solutions and Networks
  • Dr. Mike Kivi, Regional Sales Director, MEA, Oberthur
  • Haitham Al Kharusi, Vice President, Consumer Business Unit, Omantel
  • Cyril Anand, Assistant Director Business Development Support ICT Business Development, Ooredoo
  • Cynthia Gordon, Group Chief Commercial Officer, Ooredoo
  • Andre Popov, Partner, Peppers & Rogers Group
  • Angus MacCormick, Middle East Director, Procera Networks
  • Gilles Fayad, Director, Technical Marketing, Qualcomm Inc.
  • Adnan Abu-Dayya, Executive Director (CEO), Qatar Mobility Innovations Center (QMIC)
  • Ziad Matar, Head of Middle East and Central Asia, Qualcomm Inc.
  • Jaikrishnan Hari, Director, Customer Care Solutions, Redknee
  • Sacha Dudler, Advisor Group CEO, Strategic Operations, Saudi Telecom Company
  • Dr. Tarik Yousef, CEO, Silatech
  • Noah Chancellor, Advisor, STC
  • Hakan Tatlici, Senior Product Manager, Turkcell Wallet
  • Andrew Hanna, Chief Commercial Officer, Viva Bahrain
  • Zaid Alothman, eCRM Manager, Zain Kuwait

Leadership Forum

The GSMA Mobile 360 Leadership Forum served as an invitation-only event bringing together CEOs, government ministers and regulators from across the Arab States and East Africa regions to discuss industry priorities with their peers in a private setting. The inaugural Leadership Forum focused on Mobile Broadband, Investment, and Socio Economic Growth in the Arab States. Modelled on the GSMA Leadership Summit in Barcelona, this meeting also provided high-level networking opportunities during a private lunch held prior, and a networking reception following the close.

Sponsors

Middle East Host Event Sponsor

Middle East Platinum Event Sponsor

Middle East Gold Sponsor

Middle East Silver Sponsor

Registration Sponsor

Global Partner

Official Media Partner

Supporting Media Partners


Being a sponsor of this Mobile 360 Series event allowed companies to showcase their leadership in Dubai, the United Arab Emirates, and throughout the Middle East. Click here to download a PDF of available sponsorship opportunities for 2014.

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