Mobile broadband is the foundation for an explosion of next-generation services supported by mobile technology and innovation. As one of the world’s largest 4G markets, North America leads the development and adoption of these services, resulting in an environment of innovation and transformation for creators and consumers alike.   In a rapidly-evolving mobile ecosystem, this region continues to embrace the mobile developments that now impact more and more aspects of modern life.

As the host of our first-ever Mobile 360 Series – North America event, Atlanta is home to many mobile-centric companies and is, in turn, considered a global hub for mobile technology.  This market provides vast growth opportunities for new digital products and services and will be essential to the mobile ecosystem as connected living continues to grow.  Mobile 360 Series – North America celebrated this dynamic and diverse market through a thought-leadership agenda supported by C-level speakers from across the growing mobile network.

The Mobile 360 Series – North America event was co-located with Mobility LIVE! 2014.

Check out 2014 event photos here!


Mobile 360 - North America saw great success with over 275 senior executives, regulatory officials, industry leaders and press in attendance.  The event saw over 60% C-level representation, including 42 CEO's and Chairmen.  Leaders from a variety of industry platforms participated in this year's event, ranging from operators, app developers and device manufacturers to government, healthcare and automotive representatives. 



GSMA Showcase

The GSMA Showcase offered a close look at GSMA programmes and initiatives in Connected Living, Digital Commerce, Personal Data, and Network 2020.   The Showcase featured innovative applications of mobile technology along with hands-on demonstrations by our partners.

Attendees were able to eperience the future of mobile through:

  • A virtual journey through augmented reality to see the future of driver information, mobile entertainment, vehicle telematics and associated services, such as connected insurance all powered by the GSMA Embedded SIM specification
  • Jibe Mobile’s hosted end-to-end communications service, based on GSMA's RCS/joyn standards
  • A revolutionary shopping excursion via a SIM-based NFC smartphone
  • Mobile Connect, a convenient and simple consumer authentication using a mobile device


AT&T Connected Car

AT&T is at the forefront of cutting edge innovation driven by connected living. Through onsite demonstrations with two of the latest connected cars, attendees had the opportunity to learn more about the connected car and how it is transforming the future of the mobile industry.  


With an emphasis on Foundations for Growth & Innovation, this interactive programme included case study presentations, state-of the art demonstrations, fast-paced pitch presentations from mobile entrepreneurs, and keynote addresses from top-tier executives.  The conference agenda focused on the overarching themes of Mobile Commerce and Connected Living through sessions including mobile broadband, smart cities, mobile innovation and entrepreneurship and consumer behaviour.  

Over two days, Mobile 360 Series – North America showcased examples of this growing and dynamic ecosystem through original content and via the biggest names in mobile.

22 September

09.30 – 11.00Opening Keynote: State of the Industry: Growth Strategies in a Forward Focused Market

The presence of a robust mobile broadband architecture is a huge benefit to the mobile value chain in NA.  What steps need to be put into place to ensure that the mobile industry continues to grow and innovate and how can we ensure that the operator stays at the heart of this growth in a new data driven environment?

Speakers Include:

Michael O'Hara, CMO, GSMA

Ralph de la Vega, President & CEO, AT&T Mobile & Business Solutions

Meredith Baker, President & CEO, CTIA

Jessica Rosenworcel, Commissioner, FCC

11.30 – 12.30Keynote Session: LTE: Creating New Opportunities for Innovation
Across North America, an established LTE network and the availability of advanced LTE devices has led to the creation and adoption of next generation products and services that have had a profound impact on society.

This keynote will feature C-Level speakers from the companies responsible for the evolution of this network, from infrastructure to the device, looking at the challenges and opportunities of working with Mobile Broadband, the future of the network and how the network will evolve to provide even greater levels of innovation.

Speakers Include:

Justin Springham, Managing Editor, Mobile World Live (Moderator)

Marcus Weldon, CTO, Alcatel-Lucent & President, Bell Labs

Anthony Melone, CTO, Verizon

Lixin Cheng, President, ZTE USA

13.30 – 14.30Spotlight on Mobile Retail
Technology in retail is driving an ever increasing pace of change that is both transforming the consumer experience and creating a new relationship between retailers and mobility.

Retailers are experimenting with different ways to transform the customer experience with an omni-channel approach to drive on-line traffic and in-store footfall. Brands have been quick to pick-up on the opportunity to connect with their target markets in new and intelligent ways while Operators, as brands and retailers themselves, are also creating innovation in the space - both as a retailer and as a service provider.

Speakers from across the mobile retail ecosystem will discuss the latest trends and innovations in this area as we explore a new era of mobile retail and the transformation of consumer engagement.

Speakers Include:

Daniel Hodges, Managing Director, Consumers in Motion LLC (Moderator)

Mary Clark, CMO, Syniverse

Tom Daly, Director, Global Connections, The Coca-Cola Company

Manolo Almagro, Managing Director – Digital Retail Technologies

14.30 – 15.20mCommerce: The Wallet Wars
The mCommerce landscape is in a state of flux as established companies and new entrants try to gain a foothold in this unique environment.

The emergence of different consumer products over the last two years have shown interest from traditional banks, operator-led partnerships, retailer backed consortia and even Internet giants.

This session will provide an overview of the current market, showcasing the different offerings and asking the fundamental question – what does the consumer want?

Speakers Include:

Samee Zafar, Director, Edgar, Dunn & Company (Moderator)

Brad Greene, Vice President, Mobile Payments, Visa

Carey Kolaja, Vice President, Global Solutions, Product, PayPal

Erica Bass, Director, Product Marketing, Verifone

Kevin Brown, Director, Global Mobile Products & Digital Innovation, Citi

16.00 – 17.30Mobile Innovation: The Future is Here
The Mobile Innovation session at M360 will focus on the need to foster innovation at the core of the mobile industry. North America has created a unique and world-famous environment for the creation and fostering of young, innovative companies in the mobile space.

This session will provide a spotlight on the region’s achievements in this area. Over an hour we will create a platform for start-up companies to pitch their products and services to a panel of industry investors for comment and to the audience for a concluding vote on which is the most innovative solution.

Speakers Include:

Jefferson Wang, Senior Partner, IBB Consulting (Moderator)

Carlton Hill, Vice President, Device Operations & Developer Services, AT&T

Jon Potter, President & Co-Founder, Application Developers Alliance

Dan Novaes, Co-Founder & CEO, MobileX Labs

Sylvan M. Waller, CEO, Alii Healthcare

Everett Steele, CEO, Kanga

Terry Davidson, CEO, O'Neil Interactive

23 September

09.30 – 10.30Keynote Session:  Connected Living – Connecting Opportunities
In 2010, more than twice as many connected devices as subscribers were added to carrier networks in the US.  This statistic, originally quoted by Ericsson, has led to a predicted value of stake calculated upwards of $4.5 trillion by 2020. Industry collaboration is key but which industry partners should be in the mix and how do we address the equally important enablers of regulation and network optimisation?

This keynote will attempt to address the opportunity and what needs to happen for the industry to benefit from it and for operators to move further up the value chain.

Speakers Include:

Fernando Alvarez, SVP & Mobile Solutions Global Service Line Leader, Capgemini (Moderator)

Alan Dabbiere, Chairman, Airwatch

Jahangir Mohammed, Founder & CEO, Jasper

Pardeep Kohli, CEO, Mavenir

11.00 – 11.45Spotlight on Key Verticals: Automotive
Following on from the morning’s keynote this set of sessions will provide a more detailed look into specific key verticals.  In the Automotive session, speakers from across the ecosystem will look at the future of the car, and how the advent of the Smart City may affect developments in this area – with both positive and negative effect.

Speakers Include:

Chris Penrose, SVP, Emerging Devices, AT&T

Chuck Link, CTO, Verizon Telematics

11.45 – 12.30Spotlight on Key Verticals: Healthcare
The Mobile Healthcare market is experiencing a huge rise in innovation as wearable devices make an impact, against a backdrop of more established solutions. 

With a projected market value of $ 9B by year end, it is important to sustain this level of innovation is important to bring together the mobile industry with key healthcare stakeholders and technology providers to ensure joint development at an embryonic stage. 

This session will provide case study examples of established and new projects in the mHealth sector.

Speakers Include:

Jefferson Wang, Senior Partner, IBB Consulting (Moderator)

David P. Herbert, Chair, Mayo Clinic Global Business Solutions

Nancy Green, Managing Principal, Verizon Healthcare, Verizon Enterprise Solutions

Drew Palin, MD ABFM, Medical Innovation Officer, Preventice

13.30 – 14.30Closing Keynote with Mobility Live! - Creating the Smart City
Cities are in the process of re-invention and the pace is fast.  Through a re-imagination of infrastructure and an extensive use of communication, information and technology, a smart city can transform the lives of it citizens and provide far reaching benefits to all aspects of society.

While the advantages are clear, achieving the creation of a smart city is much more complex, as are the opportunities for the different players in this space.  During this keynote, high-level speakers will discuss their different paths towards the creation of the smart city.

Speakers Include:

Ralph de la Vega, President & CEO, AT&T Mobile & Business Solutions

Glenn Lurie, President & CEO, AT&T Mobility

Ulf Ewaldsson, SVP, Group CTO & Head, Group Function Technology, Ericsson

Josh Robin, Vice President, North America, Masabi



Beyond the range of keynotes and conference sessions offered at Mobile 360 – North America, attendees had a variety of networking opportunities to gather with colleagues and meet fellow mobile leaders. Attendees were encouraged to take advantage of the networking breaks between sessions as well as networking lunches offered each day of the conference. Furthermore, attendees were invited to a networking reception on Monday evening to enjoy refreshments while taking the opportunity to expand their network of mobile influencers.

Additionally, as a partner of Mobile 360 – North America, Mobility LIVE! invited all Mobile 360 – North America attendees to a networking reception on Tuesday at Opera, where they were able to interact with fellow mobile leaders further.


The inaugural Mobile 360 Series – North America event offered an industry-leading conference programme that reflected the interests and concerns of operators and their partners in North America – the world’s leading mobile broadband market.

Thought leaders and industry experts from the most influential companies within the expanding mobile value chain addressed the most important topics in mobile through visionary keynote presentations, thought-provoking interviews and interactive panel discussions.

The speakers for Mobile 360 Series – North America included:




Registration for Mobile 360 Series – North America is now closed.  Thank you for your interest in this event!  



Where was Mobile 360 Series – North America held?

The event was held at the W Atlanta - Midtown, located at 188 14th Street NE, Atlanta, GA 30361.

What were the event dates?

Monday, 22 September – Tuesday, 23 September, 2014


What pass types were offered?

There was a single pass type for Mobile 360 – North America. This pass included access to all conference sessions, daily lunches and networking breaks on 22 – 23 September, 2014.

What currencies and forms of payment were accepted?

Payment was accepted in USD by credit card only (American Express, MasterCard and Visa).

Were there any discounts for registering multiple colleagues?

We do not offer discounts for registering multiple colleagues.

What is the Cancellation and Substitution Policy?

ALL SALES ARE FINAL. Cancellations, as well as 'no shows', will be liable for the FULL registration fee. NO REFUNDS SHALL BE GIVEN. Cancellation of travel reservation and hotel reservation are the exclusive responsibility of the registrant.

Substitutions between attendees from the same company and at the same invoice address may be made by providing the GSMA with written notice of the name of the original attendee and full details of the substitute attendee. To arrange a substitution, please e-mail full details to m360na@gsma.com

For more information, please review the Event Terms & Conditions.


What are the Event Terms and Conditions?

To view the Event Terms and Conditions, please click here.


Were hotel rooms included with the Mobile 360 Series – North America Pass?

No. Suggestions for nearby accommodations were provided, but securing and paying for rooms is the responsibility of the attendee.

Where can I find more information about Atlanta?


What types of sessions were offered?

 The programme included case study presentations, state-of the art demonstrations, fast-paced pitch presentations from mobile entrepreneurs, and keynote addresses from top-tier executives.

Will conference presentations be made available?

We always make conference presentations available to attendees. However, not all speakers make their presentations available for download. Details on how to access presentations will be available soon.


What if I still have unanswered questions?

Please contact us! We’re active on social media (FacebookTwitter, etc) and we’ve got a contact form further down on this page. Reach out, and we’ll respond to you as soon as possible!

Sponsors & Partners

Being a sponsor of Mobile 360 Series – North America allowed companies to showcase their leadership in Atlanta, the United States, and throughout North America. Click the button below to download a PDF of sponsorship opportunities that were offered for the 2014 Mobile 360 Series - North America event.




2014 Sponsors included:


Platinum Sponsor

Silver Sponsor

   Conference Stationery Sponsor

Co-Located Event 


Official Media Partners









Global Partner

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